- Unique business model
- No one working with Victims on such a large scale and generating employment and skill development training to these disadvantages community.
- A sustainable model of ethical supply chain direct from Looms to Market.
- Ensure fair wages to all informal sector women, victims of human trafficking and weavers.
- Innovative designs and quality in Pure Silk, Linen and Cotton.
- Evolution of Organic and Natural fabric like Jute, Bamboo, Banana, Lotus and Orange fabrics.